• The Louisiana Office of Tourism kicked off an annual ‘Spring '22 Campaign’ to encourage travel to the state. The campaign targeted Long Haul (E + W of the Rockies) and Regional audiences (TX, OK, AR, MS, AL, FL, TN, GA)

• ‘‘Louisiana is a Trip” was the approved creative concept direction. The state has much to offer – much of it wild and weird; we leveraged Louisiana's quirky reputation the creative executions seen here. 

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FACTS

• 1.5 Million dollar, 85 day national media campaign for the Louisiana Office of Tourism

• Lead producer and account liaison for all creative production executions

  • Kick off and client presentation

  • Landing Page Development​

  • Digital Ad Display Units

  • Print ads

  • Commercial Shoot 

 

POST FLIGHT

• 346,976,480 impressions

• 1,937,298 landing page sessions

• 1.39% CTR for digital ad units 

• Spots performed extremely well with an average 5% CTR